Target.Execute.Measure.Refine.Perfect.
Our data report is segmented all the way down to the carrier route level. Rather than mailing to a general area around a location, we recommend cherry-picking routes that align best with the demographics of your ideal customer. This selection process ensures we are mailing to the best possible routes – the routes that will drive the most traffic to your location.
Using the store address, we identify:
- Carrier routes within 3 miles of the location
- Distance of carrier routes from location
- Carrier route the location is located in
- Natural boundaries/traffic barriers
- # of homes and apartments
- Average income
- Median age
- Percentage of households with children
Available upon request:
- Income percentage breakdown
- Age percentage breakdown
- Education level by percentage
Post Analytics Program
This program allows you to capture the demographic and geographic information of coupon responders, including their address. You can identify which offers are most effective and determine the highest performing carrier routes. This information will help make future marketing strategies more effective and give you a bigger bang for your buck! Post Analytics is one of the best ways to identify who your ideal customer is, and more importantly, who is not.
Matchback Reports
- addresses of all coupon responders
- redemption by offer
- redemption by carrier route
- carrier route distance from location
Post Analytics Reports
- total number of unique addresses captured
- total number of redeemed coupons
- coupon redemption, by offer
- household demographics
- responder length of residence